Live Workshops - Session Overviews

Priced to Perfection

• Dates: 23^rd January 2025, 27^th May 2025, 9^th October 2025
• Timings: 1.30pm - 4.30pm 
• Tickets: £175 +VAT - Book Here 

If you want to establish a best-practice technique for valuing and pricing your sponsorship inventory, then this workshop is the one for you! We review different pricing techniques, consider when and how to apply them, and do a deep dive into the audit technique. This is a robust mechanism for pricing and valuing sponsorship inventory that empowers negotiations and enables sellers to effectively manage their assets and inventory. Participants leave with an actionable strategy in relation to pricing inventory that inspires confidence and authority.

Pitch Perfect: The art and science of developing a compelling sponsorship proposal

• Dates: 13^th February 2025, 15^th July 2025, 6^th November 2025
• Timings: 1.30pm - 4.30pm 
• Tickets: £175 +VAT - Book Here 

What makes the perfect sponsorship proposal? In this masterclass we review and consider the essential components of an impactful sponsorship proposal. We’ll explore and identify how to build a proposal that both looks the part and delivers the content to leave a lasting impression. Attendees will get tips and techniques around what to say and how to say it, programmes and tools to support the design/creation process, and assessment of their existing proposals. We’ll also discuss and debate the role of digital tools in an ever-evolving landscape. This masterclass is ideal for those looking review and renew existing materials, or create a new proposition from scratch.

Creating Connections

• Dates: 20^th February 2025, 15^th May 2025, 16^th October 2025
• Timings: 2.00pm - 4.00pm
• Tickets: £115 +VAT - Book Here

If you’re looking for a power-packed workshop to inject some fresh ideas around network building and prospect generation, then this is the workshop for you! This practical, hands-on session leaves delegates armed with tips, techniques, and strategies for running an effective, impactful business development campaign. We explore the who, how and when of reaching new contacts, consider the art of being both strategic and opportunistic when prospecting, and review tools and techniques that support a successful sponsor acquisition process.  Across this workshop we’ll map a sponsor cultivation plan that delivers an actionable plan for creating new connections.

Measuring the Effect

• Dates: 6th March 2025
• Timings: 1.30pm - 4.30pm 
• Tickets: £175 +VAT Book Here

Across this workshop we’ll be exploring how and what to evaluate to establish a strong reporting baseline. We’ll discuss and consider different sponsorship measurement and evaluation techniques, including when and how to use them to support a range of sponsor objectives. Across the session we’ll review ROI and ROO reports, identify tools and techniques that support measurement and evaluation and arm attendees with tips and ideas to support renewal discussions and negotiations.

Creating a Capitalizing Culture 

• Dates: 11^th March 2025, 1^st July 2025, 2^nd December 2025
• Timings: 2pm-4pm 
• Tickets: £115 +VAT - Book Here 

This discussion-driven workshop recognises the challenges that many buyers and sellers of sponsorship face in getting internal buy in and support for their sponsorship opportunities and ideas. This hands-on workshop offers ideas and techniques for building a positive partnership culture, managing expectations whilst demonstrating opportunity, and creating a collaborative delivery framework that supports sponsor acquisition and delivery.

Negotiation Skills 101

• Dates: 13th November
• Timings: 1.30pm - 4.30pm 
• Tickets: £175 +VAT - Book Here 

Our negotiation strategies workshop offers delegates the chance to consider the art of the possible! Our workshop is split into three sections as follows:

• Interpersonal Skills – what type of negotiator are you, and where can your skills best be deployed? Are you a talker or a listener? How can you improve on both skills?
• Techniques & Tactics – what are common negotiating tactics? How can sponsorship professionals drive the conversation from price to value?
• Renewals – How to approach the renewal process, and drive more value from your property and association?

This is an excellent workshop for both buyers and sellers of sponsorship, account managers and business developers. We explore the role of the Negotiation Plan and leave attendees full of ideas and tips that empower their next sponsorship negotiation!